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Ty Hayes and Ty Hayes from Growth Generators에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ty Hayes and Ty Hayes from Growth Generators 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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38. How to create a customer-centric culture and build organisational CX capability

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Manage episode 306161912 series 2824828
Ty Hayes and Ty Hayes from Growth Generators에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ty Hayes and Ty Hayes from Growth Generators 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

PwC Partner and Experience Consulting Leader, Guy Parsonage shares his CX insights

Guy is based in Hong Kong, where he's responsible for driving digital transformation and innovation with global brands in and out of greater China for PwC. Prior to PwC, Guy has a stellar agency background with brand experience and events agencies, and a CEO of a digital and CX agency that was acquired by PwC to help them establish their CX consulting operations in China.

In today’s episode we have a deep dive into CX, discussing the following topics:

  • What it takes to shift a company culture from internal facing to customer centric;
  • How to build an organisation-wide CX capability and some tactics of how you implement this through changes to people, process and technology;
  • What role marketing and the CMO needs to play for CX;
  • The importance of linking the CX strategy to the business objectives; and
  • Some of the watch outs when building a customer-centric organisation and where to start.

Whether you're already on the CX journey or are yet to start, tune in to tap into Guy's incredible experience in helping global brands transform to become more customer centric.

Enjoy the show!

P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Guy, with all the tips and strategies laid out in an easy-to-read format.

References

Contact Guy Parsonage

  • Find Guy on LinkedIn or via email and mention you heard him on the podcast. Find out more about PwC.

Contact Growth Generators

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review.

This episode was produced by Dylan Todd and edited by Lewis Hallam.

  continue reading

71 에피소드

Artwork
icon공유
 
Manage episode 306161912 series 2824828
Ty Hayes and Ty Hayes from Growth Generators에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ty Hayes and Ty Hayes from Growth Generators 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

PwC Partner and Experience Consulting Leader, Guy Parsonage shares his CX insights

Guy is based in Hong Kong, where he's responsible for driving digital transformation and innovation with global brands in and out of greater China for PwC. Prior to PwC, Guy has a stellar agency background with brand experience and events agencies, and a CEO of a digital and CX agency that was acquired by PwC to help them establish their CX consulting operations in China.

In today’s episode we have a deep dive into CX, discussing the following topics:

  • What it takes to shift a company culture from internal facing to customer centric;
  • How to build an organisation-wide CX capability and some tactics of how you implement this through changes to people, process and technology;
  • What role marketing and the CMO needs to play for CX;
  • The importance of linking the CX strategy to the business objectives; and
  • Some of the watch outs when building a customer-centric organisation and where to start.

Whether you're already on the CX journey or are yet to start, tune in to tap into Guy's incredible experience in helping global brands transform to become more customer centric.

Enjoy the show!

P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Guy, with all the tips and strategies laid out in an easy-to-read format.

References

Contact Guy Parsonage

  • Find Guy on LinkedIn or via email and mention you heard him on the podcast. Find out more about PwC.

Contact Growth Generators

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review.

This episode was produced by Dylan Todd and edited by Lewis Hallam.

  continue reading

71 에피소드

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