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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
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37. How to compete against Amazon by playing a different game with CMO Steffen Daleng from Booktopia
Manage episode 304992339 series 2824828
Ty Hayes and Ty Hayes from Growth Generators에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ty Hayes and Ty Hayes from Growth Generators 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Steffen Daleng, CMO of Booktopia, Australia’s largest online bookstore joins us on this episode to talk about the changing role of marketing. Steffen was also named the #15 Top People in Ecommerce in 2021 by Inside Retail.
Steffen has had a fascinating career starting out in the army, working his way through starting, acquiring and selling several companies in different countries whereby he honed his Ecommerce and digital marketing skills, all the way until his current role as CMO of Booktopia where he’s helped their IPO, and helped them grow at quite a rapid rate.
In this episode we discover:
- The changing role of marketing as it pertains to data, contextualisation and personalisation; the rise of influencer marketing and why trust is so important;
- How Booktopia competes against Amazon by playing a different game;
- How Steffen has restructured and scaled his team based on an ambitious vision of becoming a 500 million in revenue company, and the importance of CEO buy-in and support; and
- Some of Steffen’s leadership lessons he learned from his early career in the army, as well as some of his biggest leadership regrets, and his biggest investments in his career.
As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Steffen, with all the tips and strategies laid out in an easy-to-read format.
Enjoy the show!
References
- Josh Kaufman - The Personal MBA: Master the Art of Business.
- Seth Godin - Permission Marketing: Turning Strangers into Friends and Friends into Customers.
- Simon Sinek - Leaders Eat Last: Why Some Teams Pull Together and Others Don't.
Contact Steffen Daleng
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing transformation. Follow or connect with Ty on LinkedIn.
If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review.
This episode was produced by Dylan Todd and edited by Lewis Hallam.
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