Episode #85 - Should Your Brand Enter Controversial Conversations?

CMI Weekly Wrap

The Content Marketing Institute and Content Marketing Institute (CMI)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Content Marketing Institute and Content Marketing Institute (CMI) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4y ago 36:45

MP3•에피소드 홈

In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020.

INTERVIEW OF THE WEEK

Joe Pulizzi, founder, Content Marketing Institute

Joe is the Amazon bestselling author of Killing Marketing (along with Robert Rose) and the author of Content Inc. and Epic Content Marketing, which was named a “must-read business book” by Fortune Magazine. His latest book is his debut novel, The Will to Die.

He’s founded three companies, including the Content Marketing Institute, and launched dozens of events, including Content Marketing World. His foundation, the Orange Effect (OEF), delivers speech therapy and technology services to children in more than 25 states.

Get more from Joe:

Visit https://www.joepulizzi.com/

Subscribe to The Random Newsletter: https://www.joepulizzi.com/signup/

OUR CONTENT MARKETING IDEA OF THE WEEK

Go All In With Content Marketing or Do Nothing: #CMWorld

https://contentmarketinginstitute.com/2016/09/all-in-content-marketing/

86 에피소드