Episode #72 - Bounce Back? Nope. What You Should Prepare for Now

CMI Weekly Wrap

The Content Marketing Institute and Content Marketing Institute (CMI)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Content Marketing Institute and Content Marketing Institute (CMI) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4+ y ago 37:10

MP3•에피소드 홈

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with “unapologetic marketing truth teller” Katie Martell about the intersection of marketing and social movements. And he shares an article about the disruptive change we need now. And that’s a wrap for the week ending May 29, 2020.

NEWS ITEM OF THE WEEK

Marketers should be planning for an economic bounceback

https://www.marketingweek.com/marketers-planning-economic-bounceback/

INTERVIEW OF THE WEEK

This week I talked with Katie Martell, a self-described “unapologetic marketing truth teller.” A whip-smart B2B content marketing strategist, Katie was the executive director of Boston Content, a community of content practitioners, and the chief marketing officer and co-founder of Cintell, a Boston-based B2B content marketing provider. A writer, speaker, and emcee, she hosts the live social-platform-based Exceptional Truths https://www.katie-martell.com/exceptional-truths

Learn more from Katie:

Follow her on LinkedIn: https://www.linkedin.com/in/katiemartell/

Visit her website: https://www.katie-martell.com/

OUR CONTENT MARKETING IDEA OF THE WEEK

Content Management and Strategy: A Disruptive Change We Need [New Research]

https://contentmarketinginstitute.com/2020/05/content-strategy-research/

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