Episode #70 - Patience Wearing Thin? How to Fatten it Up

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how to fatten up patience when it’s wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with Copyblogger founder Brian Clark, focusing this week on how to avoid turning empathy into an empty buzzword. And finally Robert points to a long-term playbook for content marketing success. And that’s a wrap for the week ending May 15.

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NEWS ITEM OF THE WEEK

More Than a Third of Media Buyers and Brands Have Now Paused Their Ad Spend.

https://adage.com/article/digital/more-third-media-buyers-and-brands-have-now-paused-ad-spend-iab-report/2253381

Coronavirus Ad Spend Impact: Brands, Agencies & Other Buyers, April 2020

https://www.iab.com/wp-content/uploads/2020/04/IAB-COVID-19-Impact-on-Ad-Spend-Report-2_4.29.2020-FINAL.pdf

INTERVIEW OF THE WEEK

Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.

Brian’s been at this for 20 years as solo entrepreneur and a co-founder. His first company failed, but every once since has yielded higher revenue, profits, and happiness.

Learn more from (and about) Brian:

Sign up for the Further newsletter: https://further.net/

Listen to Unemployable: https://unemployable.com/podcast/

OUR CONTENT MARKETING IDEA OF THE WEEK

Do You Have a Playbook for Long-Term Success?

https://contentmarketinginstitute.com/cco-digital/systems-issue/collaboration-redefined/marketing-team-playbook/