Episode #62 - The New and Future Reality of Virtual Events

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we all need to watch our tone. He shares a news article about in-person events that makes him think of that fortune-cookie game – instead of adding the phrase “in bed" to the end, just add the word virtual to the title. Plus he talks with marketing consultant Dennis Shiao about the right way to do virtual events. And finally he points you to an article about the magic of ghostwriting. And that’s a wrap for the week ending March 20, 2020.

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NEWS ITEM OF THE WEEK

Publishers put virtual events to the test as in-person gatherings disappear

https://digiday.com/media/publishers-put-virtual-events-test-person-gatherings-disappear/

INTERVIEW OF THE WEEK

Dennis Shiao

Marketing Consultant

Dennis Shiao Consulting

Dennis is an independent marketing consultant who works with brands on content marketing, product messaging, and social media marketing. Formerly, Dennis led the content marketing function at DNN Software. Dennis curates an email newsletter called Content Corner and publishes marketing-related content on Medium.

To learn more about Dennis:

• Follow him on Twitter
• Connect with him on LinkedIn (mention the Weekly Wrap in your invite)
• Check out the Bay Area Content Marketing Meetup

OUR CONTENT MARKETING IDEA OF THE WEEK

Successful Ghostwriting Demands Collaboration, Not Magic

https://contentmarketinginstitute.com/2020/03/successful-ghostwriting-collaboration/