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Episode #50 - Why You Should Stress Out Your Fans
Manage episode 248332462 series 2537111
In this week’s episode, Content Marketing Institute’s Robert Rose explains why we should work harder to stress out our audience – in a good way. Plus, he offers a fresh take on a new article that says marketers are increasingly creeping people out (and some ideas on how not to). He talks with marketing legend David Meerman Scott about what marketers get wrong about content – and what they can do about it. And finally, he points you to an article about three toy brands that inspire fans with their content marketing. That a wrap for the week (and year) ending December 20, 2019.
SPONSOR
ContentTECH Summit 2020
Where: San Diego, CA, USA
When: April 20-22, 2020
Register Today: https://www.contenttechsummit.com/
The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.
Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.
At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.
NEWS ITEM OF THE WEEK
How to steer clear of marketing’s uncanny valley
https://adage.com/article/opinion/how-steer-clear-marketings-uncanny-valley/2221211
INTERVIEW OF THE WEEK
David Meerman Scott
For our 50th show, Robert talks with David Meerman Scott – one of the few people you can call a legend in this business. He's spent the last two decades as a marketing strategist, entrepreneur, advisor to emerging companies, and VC strategic partner. He’s also a bestselling author of 10 books, including the seminal work The New Rules of Marketing & PR.
Learn more: https://www.davidmeermanscott.com/
Visit https://www.fanocracy.com/
OUR CONTENT MARKETING IDEA OF THE WEEK
3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
https://contentmarketinginstitute.com/2018/11/toy-brands-content/
86 에피소드
Manage episode 248332462 series 2537111
In this week’s episode, Content Marketing Institute’s Robert Rose explains why we should work harder to stress out our audience – in a good way. Plus, he offers a fresh take on a new article that says marketers are increasingly creeping people out (and some ideas on how not to). He talks with marketing legend David Meerman Scott about what marketers get wrong about content – and what they can do about it. And finally, he points you to an article about three toy brands that inspire fans with their content marketing. That a wrap for the week (and year) ending December 20, 2019.
SPONSOR
ContentTECH Summit 2020
Where: San Diego, CA, USA
When: April 20-22, 2020
Register Today: https://www.contenttechsummit.com/
The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.
Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.
At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.
NEWS ITEM OF THE WEEK
How to steer clear of marketing’s uncanny valley
https://adage.com/article/opinion/how-steer-clear-marketings-uncanny-valley/2221211
INTERVIEW OF THE WEEK
David Meerman Scott
For our 50th show, Robert talks with David Meerman Scott – one of the few people you can call a legend in this business. He's spent the last two decades as a marketing strategist, entrepreneur, advisor to emerging companies, and VC strategic partner. He’s also a bestselling author of 10 books, including the seminal work The New Rules of Marketing & PR.
Learn more: https://www.davidmeermanscott.com/
Visit https://www.fanocracy.com/
OUR CONTENT MARKETING IDEA OF THE WEEK
3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
https://contentmarketinginstitute.com/2018/11/toy-brands-content/
86 에피소드
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