Protecting Your Brand with Sarah Gilliland

Chicks Who Give a Hoot

In this episode, we chat about:

• Brand protection and legal protections for entrepreneurs

• The pros and cons of a business owner handling all aspects of their brand vs. specializing and collaborating

• The importance of specializing in a specific area of expertise to build authority

• Overworking and prioritizing customer needs

• Offering additional services to clients and potential for trust/value

• Nuances of trademark law and the importance of protection

• Trademarks, risk, and protecting your brand

Resources + Links:

Discover expert legal insights for your brand at Sarah Gilliland's website risingbrandlegal.com

Protect your business with professional contracts from The Legal Shop:thelegalshoppe.com

Follow Sarah on Instagram for legal tips and updates | @thelawyersarah

Watch and learn from Sarah on TikTok | @thelawyersarah

Grow your brand, income, and impact! Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit chickswhogiveahoot.com

Follow along with the podcast on Instagram | @chickswhogiveahoot

Show Notes:

In this episode of the Chicks Who Give a Hoot podcast, I am joined by Sarah Gilliland, the founding attorney of Rising Brand Legal and the creator of The Legal Shoppe. We discuss the importance of business brand and legacy legal protections, focusing on understanding the complexities of trademark laws and brand protection. Sarah shares her extensive experience in the legal field, emphasizing the significance of ensuring a business is not infringing on another's intellectual property and the benefits of seeking legal counsel for trademark matters. Our conversation delves into the nuances of legal risks, the importance of not diluting one's brand by trying to do everything, and the value of building relationships and trust with clients through focused expertise and referrals. You will be guided on how to navigate the often overlooked aspects of brand protection and legal considerations for entrepreneurs.

01:01 Introducing Sarah Gilliland: Legal Expert and Outdoor Enthusiast

11:47 Pros and Cons of Handling All Aspects of a Brand

16:23 Importance of Specialization and Focus

22:13 Overworking, Prioritizing Customers, and Going the Extra Mile

30:21 Additional Services, Trust, and Upselling Concerns

35:16 Nuances of Trademark Law and Importance of Protection

43:22 Trademarks, Risks, Litigation Concerns, and Protecting Your Brand