Episode 179 - Boosting Profits with Tire Programs and Road Hazard Services Featuring Chris Cotton

Changing The Industry Podcast

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

In this episode, Lucas and David are joined by Chris Cotton of Autofix to discuss the profit potential in selling tires. Chris emphasizes the potential profit from offering well-structured tire programs, underscoring the importance of diligent record-keeping for legal protection. He also shares his strategies for selling tires, including adopting value-added services like free road hazard towing and tire rotations.

00:00 Handle online confrontation with grounded, sincere opinions.
05:45 Sell tires, keep customers, make good profit.
09:01 Emphasize value, encourage customer loyalty, sell more.
13:02 Customer neglect, worn tires not road hazard.
15:29 Policy: Reimburse flat repairs, contact for assistance.
18:40 On-site visits, tires, car inspections, sales.
21:12 Don't skip the thorough car evaluation process.
25:14 Judge emphasizes signed agreement as binding evidence.
27:51 Ensure thorough staff training and documentation for accountability.
29:48 Sales increased, earned rebates, sold to Tire Kingdom.
35:28 Focus on quality, not quantity of shops.
38:03 Transition to ten base brings operational challenges.
41:23 Autofix coaching empowers clients to succeed independently.
42:35 Coaching companies need to help more shops.
47:01 Declines hanging out, prefers sharing meme list.
51:06 Free roadside assistance, tire upgrades, rotations, alignments.
53:39 Palm-sized scanner for tire assessments is beneficial.
56:11 Exciting event with go karts and recording.
59:04 Drunken woman falls, hugged by stranger. Odd.