Thanks to our Partners, Shop Boss and AppFueled Ready or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up. They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting…

Thanks to our Partners, Shop Boss and AppFueled In this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a…

Thanks to our Partners, Shop Boss and AppFueled In this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher giveaway, an initiative born from local Amazon wi…

Thanks to our Partners, Shop Boss and AppFueled Let’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit. In this episode, Kim goes deep with Rachel Spencer, co-owner of Spencer’s Auto Repair, and Leisa Ann fro…

Thanks to our Partners, Shop Boss and AppFueled When it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing, Michigan, to talk about what it looks like to give back with heart. From car giveaways to Toys for Tots, Chris …

Thanks to our Partners, Shop Boss and AppFueled You know that feeling when summer’s barely over, kids are back in school, and suddenly you’re staring down September, wondering what the heck to post on social media? Yeah, that’s where this episode comes in. Brian is back with Caroline Legrand for their monthly marketing prep session, your go-to podc…

Thanks to our Partners, Shop Boss and AppFueled Ever meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson. Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester, Minnesota. He’s not just growing a solid shop, he’s writing children’s books to spark curiosity and p…

Thanks to our Partners, Shop Boss and AppFueled We all want great teams, but most shop owners don’t realize that a high-performing team doesn’t start with talent; it starts with culture. In this episode, I sit down with my right-hand man, J.R. Portman, and we unpack the real story behind building and keeping a team that not only performs but thrive…

Most shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That’s when the panic hits, and all eyes turn to marketing. But what if your shop’s struggles aren’t about marketing at all? In this episode, I sit down with Daniel Burkholder from Body Shop Marketing to explore a les…

Thanks to our Partners, App Fueled and Shop Boss When car count dips and phones go quiet, the first call most shop owners make is to their marketing company. But what if the issue isn’t the marketing at all? In this episode, I sit down with Stan Stokes, creator of GuestX, to talk about a problem every shop owner faces but most misunderstand figurin…

If you’ve ever felt like your Google Ads were rockin’ one month and dead the next, you’re not crazy, and you’re not alone. In this episode, I’m joined by two of my favorite people, our COO, Hallie Wasinger, and lead CSM, Danni Marks, as we unpack the wild ride that is Google Ads. This isn’t a blame game or finger-pointing session. It’s an honest, b…

August might feel far off, but now’s the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it’s all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game. You’ll hear why now’s the time to smooth out your schedule for slower mont…

Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to h…

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes? There’s something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That’s exactly what happened when Brian and Kim Walker took a dream trip to the…

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes? In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros’ hands-on, no-fluff marketing workshop designed to help shop owners create a full-year …

July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown. From summer travel prep and college car check-ins to back-to-school drives and f…

So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team. In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s wo…

You didn’t go to school for marketing, but here you are, running a shop and needing to fill those bays! In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at first, but it is doable.) Kim shares her own story, fr…

In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth. I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of th…

Summer’s heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing. From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hard…

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a st…

Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop. Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service A…

Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slo…

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call. They cover how to set…

Marketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors. Doug’s IT background gave him …

Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community. In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and…

Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego. We’ll discuss framing your message to focus on the cause…

Sometimes life just doesn’t slow down, does it? Between running a business, managing a team, and balancing everything else, it’s easy to feel like you’re drowning in tasks. If that sounds familiar, you’re not alone. Hi, I’m Kim Walker, and today I’m sharing my personal journey through a season of overwhelm—and how I’m finding my way back to product…

Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level. Discover actionable strategies l…

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable. Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your webs…

Thanks to our Partners, RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Dive into actionable marketing strat…

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loy…

Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to p…

Podcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host. You’ll discover how to sift through …

As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life. From intentional daily practices to creating systems that allow you to step aw…

What impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and …

In this episode of the Auto Repair Marketing Podcast, we explore the concept of "stolen leadership"—a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission. We'll discuss why this behavior can be a game-changer for your business, how to embrace it, and the importance of allowing yo…

Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit. I’m your host, Brian Walker, …

When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shop’s success. In this episode, we’re joined by Jeremy Glassco, founder of AppFueled, an innovative tool designed to disrupt customer behavior and redefine loyalty in auto repair. You might think AppFueled is just another CRM, but it’s actually…

Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture. Get tips on using National Days to boost en…

In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required …

Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results. Get practical tips on clearing distra…

Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn …

Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small. If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be ta…

In this episode, we take an in-depth look at Technicraft Automotive Group, a leading name in the Chicago-area auto body repair industry. Discover how the company has strategically grown through partnerships with reputable, established auto repair businesses, expanding its network while preserving the local identities of each shop. We explore their …

Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity. In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bay…

Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it! We’…

Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, yo…

Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique. We’ll break down the key ways to differentiate …