Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed

Champagne Strategy

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2y ago 46:05

M4A•에피소드 홈

Brain Hurt Factor = 4/10. The conclusion and penultimate episode of a 6 part series which explores brand campaigns. Questioning whether Apple's famous Think Different brand campaign was as successful as everyone thinks it is.

This episode starts with a short recap of where we left off in 5.2. Then goes into revealing THE key growth factor behind Apple's explosive growth. Before discussing the genesis story behind this entire brand campaign. A story which was difficult to discover.

Full of snippets of quotes from Steve himself, YouTube videos, experts in the field and other podcasts.

By the end, you'll be able to walk away with a clear view of what the campaign did and didn't achieve. And - WHY it was created in the first place. Which will be likely different to what you believe it is.

Make sure you at least listen to or read 5.1 and 5.2, if not all the episodes from part 1-6.

Very red pill.

Consume now with caution.

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