IAM2303 - Gresh's Shares the Effective Strategies to Monetize Podcast

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co

Gresham began with a blog called Hearpreneur, focusing on content for entrepreneurs. Over time, he realized that entrepreneurs were more interested in actionable advice than just stories. This led him to create CEO Blog Nation and expand into podcasts, videos, and blogs. He emphasizes the importance of having a business that supports the podcast, as many podcasters struggle when their shows' constraints generate income. Gresham shares that podcasters can generate income through affiliate marketing, e-commerce, or a service-based business. Gresham does not believe you need to be an expert in the niche you're podcasting about. Instead, you can focus on creating a platform and inviting experts onto your show to share their insights. He motivates podcasters to focus on their unique voice, rather than trying to imitate others, as authentic content will naturally stand out. In addition, Gresham inspires others to embrace the journey and the mistakes along the way, as they are part of the learning process. Episode Link: Rogier Giersthove Podcast

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