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The Root of Decision Making
Manage episode 325192333 series 2639607
Temple University Fox School of Business and Fox School of Business | Temple University에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Temple University Fox School of Business and Fox School of Business | Temple University 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
When it comes to thinking about climate change and renewable energy, many people try to make as many environmentally friendly decisions as possible. With Earth Day coming up, what changes can you make? Researchers, like our guest, are considering how decisions are made–and if the process people use to make a decision can be influenced to select a more environmentally friendly decision about a product or service.
Choosing an environmentally friendly electric plan is one way of helping keep the Earth green. But what if people select a convenient default choice rather than exploring a more environmentally friendly (and possibly cheaper) option?
Crystal Reeck, assistant professor of marketing and associate director of the Center for Applied Research in Decision Making, tells listeners about the three different ways people make decisions. We’ll learn if there is a way to change a person’s decision mode—and ultimately impact the choice that they make.
Find out more details at www.fox.temple.edu/catalyst.
Key Links
- Crystal Reeck, assistant professor, Fox School of Business
- Center for Applied Research in Decision Making
- Center for Sustainable Communities
- Knowledge Hub: A nudge in the right direction
- Knowledge Hub: What happens when interventions fail
- "How we decide shapes what we choose: decision modes track consumer decisions that help decarbonize electricity generation" published in Theory and Decision (2022)
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30 에피소드
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