Artwork

Carl Gould에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carl Gould 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Carl Gould-#70secondCEO-Journal Everything

1:29
 
공유
 

Manage episode 437894172 series 2943616
Carl Gould에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carl Gould 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Journal Everything

Hi everyone, Carl Gould here with your #70secondCEO, just over a minute of investment everyday for a lifetime of results.

I want to give you an exercise that has 100% foolproof guaranteed results. Are you ready? Take a pen out; here we go. What I would like you to do for the next two weeks is I would like you to take out a journal and write down everything you do every day for two weeks. What I mean by that is you don't just go to the post office. No, no, no. You have to drive to the post office, get the mail, sort it in, bring the mail back, and drop it on each person's desk, then go through the mail, and then you handle the mail. That's just one example. But there's no such thing as getting the mail, going to the post office, going to lunch. Actually, chronicle what you do and how long it takes you to do, how long it takes you to do it. Here's why it's 100% foolproof. 100% of the people in my 24-year career have come to the same conclusion. One, they've never, nobody has ever finished the exercise. Because at around day 3, or so, you realize how inefficient you're being, and sometimes, how ineffective you're being, and literally how much time you're wasting, and how much time your people are wasting around you.

Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.

  continue reading

101 에피소드

Artwork
icon공유
 
Manage episode 437894172 series 2943616
Carl Gould에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carl Gould 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Journal Everything

Hi everyone, Carl Gould here with your #70secondCEO, just over a minute of investment everyday for a lifetime of results.

I want to give you an exercise that has 100% foolproof guaranteed results. Are you ready? Take a pen out; here we go. What I would like you to do for the next two weeks is I would like you to take out a journal and write down everything you do every day for two weeks. What I mean by that is you don't just go to the post office. No, no, no. You have to drive to the post office, get the mail, sort it in, bring the mail back, and drop it on each person's desk, then go through the mail, and then you handle the mail. That's just one example. But there's no such thing as getting the mail, going to the post office, going to lunch. Actually, chronicle what you do and how long it takes you to do, how long it takes you to do it. Here's why it's 100% foolproof. 100% of the people in my 24-year career have come to the same conclusion. One, they've never, nobody has ever finished the exercise. Because at around day 3, or so, you realize how inefficient you're being, and sometimes, how ineffective you're being, and literally how much time you're wasting, and how much time your people are wasting around you.

Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.

  continue reading

101 에피소드

모든 에피소드

×
 
Up Strategy - Premium Price - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Cause you know what I did, I took the top five complaints. You keep on never show up on time, you don’t start on time,you don’t finish on time, you change orders us to death you tell me one price and it turns out to be another,you don’t have senior management on site and you don’t stand behind your work your fly by night you’ll be gone tomorrow the day after I pay you,your gone. So I said fine, here’s your standard proposal based on the scope of work ,here’s the guarantee. The guarantee say,s “we will pick a date, we will start on that date no matter what the weather,we will finish no matter what on that day or before,there will be no contractor driven change orders if you don’t change the scope of work change the scope of work then will have addendum there’ll be a guarantee on that,there’ll be a senior project manager on every site and we guarantee everything for at least a year”.Now I put a thirty-five percent premium on that here in MARS counting and so my average sale in 1985 was fifty thousand dollars,my average guarantee sale was sixty seven five and the guarantee sale out sold the standard two to one. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Up Strategy - Premium Price Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So in our pricing strategy we need to have our Up strategy. A premium strategy that’s turn key that comes with a premium price. Now you may not end up doubled and double again you might have to bring it back down and find where the market acceptance rate would be. But it’s got to be at least twenty-five to thirty-five percent higher than your core offering. Now I don’t know how many of you remember 1985 through 1989 I launched a residential home improvement company during that time, we were in a real estate recession yeah Bill you remember what was a thirty year fixed mortgage in 1986 a good one was double digits. It was twelve to eighteen percent we were in a real estate recession. I launched my landscaping and contracting residential--contracting company into that environment. That would be like launching one today that business doubled every year until 1992 and then I sold it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Why is Calling You Urgent? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you’ve gotten or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you--when you win a project and they tell you why they choose you there are lot of times they tell you why they didn’t choose somebody else those are your complaints, those are the distresses. Now let’s add to that what’s going on in their life right now, that makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don’t mean life and death but its an origin. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Carl Gould here with your #70secondCEO - just a little over a minute investment everyday for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. You’re results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business. Or are you a clean fish? You like the water clean. You like systems and processes and predictability and consistency and high-quality. You're not necessarily the front-of-the-house person like those muddy fish. You're more a back-of-the-house person, a clean fish. You like things well planned out very systematic so you can be very predictable and deliver consistent high quality results. Which one are you doing? Because you will find that there are pros and cons to both. Muddy fish you are usually great at the front of the house, clean fish you are at the back of the house. Which one are you? I want to hear it. Like, follow and subscribe to the podcast and comment, are you a clean fish or are you a muddy fish? This is Carl Gould and this is your #70secondCEO.…
 
The Client Picked You Because You Are the Best Option Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already. They're going to think and by the way, if you fire them, guess what they lose you and they think you're the best option, right? That's why I was in a position one time in my landscaping company where I was in a position where I had to give back the guarantee, but if I gave him back the check then I was walking off the job and he had two days to get this thing done. I'm like, I can write you the check back, but then we're leaving. What do you mean you were leaving? I said, well, you just fired me and he's like, oh, all right. Well, can you get done by Wednesday? I'm like, we'll get done by Wednesday. So there was one time that I was in that position. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Consumers Categorize Themselves by The Pricing They Pick Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Wouldn't it be nice to know and be able to categorize your clients based on their pricing? So I offer a success fee option and I offer a retainer option. Remember I said before that if the industry's sideways you gotta give something for free and you gotta bundle, right? And you say, well how am I gonna know where the industry is? You're not. You're gonna offer a menu of pricing and you're gonna let your clients are gonna tell you based on where they buy where the industry is, okay? The professionals are likely gonna, the lefties are gonna buy the no smudge or they're gonna buy, and the pros are gonna buy the $4 marker. We use these a lot. That's cheap for me. The person who's just doing one project or it's something at school might just spend a dollar. The person who forgets things all the time, they might say, that could be useful. So based on your pricing, your clients are gonna categorize themselves. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Invisible Pricing - Need a Better Offer Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they need to know, and they get up and go buy from somebody else. Like, no way, right? Listen, your business is about, signing new business is about two things: the right traffic and the right offer. Most of you have pretty good traffic, meaning qualified leads. You're talking to the right people, but your offer's just not there. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Consumers Value an Expert Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value what you do, if they really value what they do, and if they have a need, they want to go with an expert. I had built the reputation of the guy who came in and would bang out a job and get the heck out of there. And we demanded that we had access to your property from 7 a.m. to 10 p.m. seven days a week. Really? Like you're going to be at my house on Sunday? You want the guarantee or not? Right? I guaranteed everyone would get a proposal, anyone who called me. My very first guarantee was all phone calls returned. That was my very first guarantee. And so I was overrun with leads, overrun with leads. I was the guy that would show up at your house 6.30 on a Sunday morning. (Hi there. I'm Carl, the landscaper you call. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
What Kind of Buyer Buys Your guarantee Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What kind of buyer buys the guarantee? What about that buyer buys the guarantee? They really need it. They're under some sort of distress. What else? They got the money. How would you like to have a bunch of customers that have the money? We have a client that's a body shop and they're Tesla certified. Right? And you know what they do? They say, listen, we're not waiting for the insurance. You want to fix, you pay us upfront in cash, you deal with your insurance company and they get it all day long. Right? What else? Why else would somebody pay you that premium? Pardon me? Speed. Right? And that was what I found out. Almost everybody that took me up on the guarantee, they had some sort of time issue. We're having a wedding in the backyard where we need to open or close a building. We need to get our certificate of occupancy. Right? And so they were some sort of distress. So guess who I was getting? I was getting all the clients that were willing to behave, pay me a 35% premium, get out of my way and let me do my job. How would you like to have that clientele? Not a bad clientele. I was in a position, I get this question all the time. How many times did you ride a refund once? I was in a position five times and four of the five, they didn't even ask for it. They were like, listen, no one would have worked in this monsoon for the last two weeks. Just get done. Can you get done by tomorrow? I'm like, we'll get done by tomorrow because all they have to do is ask and I got to give them all the money back. One person I had to write a check back for. But remember, they're premium buyers. They don't want the refund. They need the job done. If you want the money back, I'm leaving and your backyard is not finished and Janie and Joey are getting married tomorrow. See ya. No, no, no, wait, wait, wait. So it's actually because of who you're dealing with, the risk is very, very low. That's why you want to have an option to let people pay more to skip the line. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a franchise? Ray Kroc, way back when he had the idea of selling businesses to people when they didn't exist, and then creating them later on. He actually had to convince the government that it was not fraudulent. Have you ever bought a home or an apartment just by looking at the building plans when there was nothing but a hole in the ground, and a building was going to be built later on? That build or that developer sold the business first, created second. A very common practice in this day and age when they build new sports arenas is they sell what's called Personal seat licenses before the venue is ever built. They sell you the right to buy that seat once it's made. In other words, they sold the whole stadium. They sold out the stadium before the stadium was ever built. Have you ever bought a ticket to a performance that has not debuted yet? Have you ever pre purchased a book or a record album or musical album or DVD or CD? Anyone who pre sells anything, is selling the business first and creating second. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Business in The Early Stage Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the early stages you’re focusing a lot on marketing, developing your product, you're taking–you're reinvesting in your business. You should not have mountains of cash flow in the early stages, now take that same symptom of cash flow and let’s say that was a challenge and let’s take that same symptom in the later stages, 5, 6, 7 and you had cash flow challenges, that’s very dysfunctional at that point your cash flow should be consistent, profitable, it should be predictable, you should be able to measure it, project it with reasonable accuracy and then follow up and tweak just a little bit here and there in order to match and again align with your planning, if you have operations problems in the very early stages of your business, very functional problem, we don’t want systems too early. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Goal Setting -Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Ah 9 ½ , great! What are we gonna do to make it a 10? Here’s what we got to do bam..bam..bam..bam those are goals and then when you double that you would say “we’re better podcasters”, you know what I mean, you know so that’s how you would do it. So look it you gotta–so what most people don’t understand or they–they don’t go to the process all the way through is differentiate between the category of improvement versus the actual task or activity that is symptomatic of the category of improvement so technical nerd coach speak. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 90-day goals that have–that are actual destinations and then separate that from what we call categories of improvement or just the roles you play in your life. So, for example, it will be hard to imagine that you could do this but imagine you set the goal to be a better podcaster like hard to imagine, like this guy is crazy, right? There’s no such thing like there’s a such quantifiable thing, it’s a category of improvement as long as you’re a podcaster, you’re gonna look to make a commental improvements so you would say “okay what would be the things that would be indicative of me being a better podcaster”, you’d say “alright let’s break down the podcast, we have out opening–we have our energy, we have our enthusiasm, we have our content, we have our opening, we have our middle our questioning, our follow up questioning, our banter back and forth and our close” so you would break it down and you would say okay how can we–and if you would to look each one of those and say on a scale of 1 to 10, 1 being low 10 being high, 10 being off the hook wow,right? What is each aspect of our podcast? And you would rank it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Finding Peers is Extremely Important Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Some statistics for you, 1 in 15 people are business owners, if you, if you do a million dollars or more, you are, you are 1 in 600 people. So, for you to walk in a room, there’s only 4% of businesses ever reach a million dollars or more, alright, so, if you have, that means you have to walk into a room of 12 hundred people to find a peer, because there’s only one in 600, in normal, in your normal work life. So, that’s why meetings like this, meeting your Mastermind, whatever you do where you are around like minded people is so important because you’re in this room, even if you’re not the owner, even if you’re a high performer in that company, you’re among a small group. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생