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The Mom Test: How Cannabis Beverages are Winning Over New Demographics with Blake Villa, President of Qwik Liquids
Manage episode 395910816 series 3527989
CannaBiz Conversations, Hosted by Sean Welsh, Produced by Tim Rowe, CannaBiz Conversations, Hosted by Sean Welsh, and Produced by Tim Rowe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CannaBiz Conversations, Hosted by Sean Welsh, Produced by Tim Rowe, CannaBiz Conversations, Hosted by Sean Welsh, and Produced by Tim Rowe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this podcast, host Sean Welsh interviews Blake Villa, the founder of Qwik Liquids, a company specializing in water-soluble cannabis beverages. Blake shares his journey in the cannabis industry, starting with his involvement in acquiring licenses for popular cannabis brands in California. He explains how he recognized the potential of cannabis beverages and eventually launched Qwik Liquids in May 2021. The inspiration behind creating water-soluble cannabis beverages came from his mom's positive experience with them, which led him to believe there was a market for a different demographic of consumers.
00:02:22 Water-soluble cannabis beverages are in demand.
00:10:17. Affordable cannabis beverages are needed.
00:14:21 Cannabis beverages are gaining popularity.
00:15:31 Consumer-driven market for cannabis.
00:20:25 Water-soluble technology for cannabis.
00:31:33 Importance of cannabis for women's health.
00:39:47 Legacy growers need business diversification.
00:44:07 California cannabis market is overpriced.
00:49:14 Cannabis industry needs less packaging.
00:57:02 Value human connection and empathy.
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