))
What is stopping ads from being accessible?
Manage episode 453392322 series 3549535
Campaign Magazine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Campaign Magazine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
During the Paris 2024 Paralympic Games, Channel 4 set themselves the target of subtitling all the ads during the channel's coverage, beginning at a current level of 25%. After a huge effort, the broadcaster managed to achieve 60%.
In this episode, Channel 4's customer and commercial leader Amy Jenkins discusses how brands can do more to make ads accessible, the positive business impact this has and what, or who, is getting in the way.
Campaign's tech editor Lucy Shelley hosts the episode with media editor Beau Jackson and editor-in-chief Gideon Spanier.
Jackson brings insight from her contacts in the industry on the resistance within adland and if technology like AI can provide a solution. She discusses judging Channel 4's Diversity in Advertising Award and credits the organisations that are attempting to make positive change for accessible ads.
Further reading:
It’s time for adland to make alt text a first thought, not an afterthought
Apple tugs at ‘heartstrings’ through latest spot promoting AirPods Pro 2 as hearing aids
RNIB 'hijacks' LadBible platforms to highlight experiences of blind people
Why agencies face tougher challenges to retain their All In Champion crowns
Is inclusive marketing a key driver for effectiveness? The results are in…
Beyond the screen: why real-world accessibility for disabled people still falls short
Hosted on Acast. See acast.com/privacy for more information.
315 에피소드
공유
