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Was 2024 the year of AI?
Manage episode 454760697 series 3549535
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2024 had big expectations when it came to artificial intelligence, but did the year live up to the hype... was it a year of "AI in action" as the IAB predicted or AI inaction?
Campaign's editorial team gathers in the studio in an episode hosted by Maisie McCabe, UK editor, while tech editor Lucy Shelley (and usual host) swaps over to be in the hot seat.
Also joined by features editor Matt Barker and deputy media editor Shauna Lewis, the four discuss the highs and lows of AI this year, including Coca-Cola's Christmas ad made by AI, which was Campaign's Turkey of the Week. They compare it to Vodafone's AI Christmas ad and recount other controversial AI moments from the year including Publicis' AI BS Bot and Under Armour's AI ad with Anthony Joshua.
The team discuss how AI has shaped the adland this year – Lewis reveals insights from her interview with Johnny Hornby, founder and chief executive at T&Pm, after it was fully acquired by WPP last month. He cited AI as a main driver for the sale.
Further reading:
Will the Coca-Cola ad deter brands from using AI in film?
Will media buyers be the first victims of AI?
Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder
Is 2024 a vintage year for Christmas ads?
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