The Secret to Sales Success | Doug Traxler & Andy Paul

C-Suite Radio

To effectively navigate and succeed in today’s business landscape, every employee on your team must perfect the art of selling. These days, C-Suite leaders, especially, must have stellar selling skills. Selling isn’t about convincing customers to buy a product or service – it’s about guiding them through purchase decision-making and gaining deep knowledge into their wants and needs. Our first guest, Doug Traxler, is the Chief Development Officer and Executive Vice President of Sales and Marketing at WebbMason. Doug says one of the key lessons he learned about selling is that every customer has something to say, and sometimes they’re just waiting to be asked. Salespeople can’t solve a problem without listening to and understanding the individual they’re talking to. Taking time to plan out every interaction with customers is key to a memorable experience and sales success. Highly skilled salespeople have the ability to listen to customers’ needs and help them cut through clutter to find a solution – fast. We don’t make money when we sell things – we make money when we help others make decisions about what they want to buy. Our second guest, Andy Paul, is an executive sales coach, author and founder of Zero-Time Selling. Andy is an expert in the speed of selling, and he coaches C-Suite leaders in helping customers make quick decisions with the least amount of resources. Taking time to plan every interaction and educating sales teams on the products, services and solutions they can offer customers will make C-Suite leaders, and their companies, infinitely more successful. It’s an exciting time not only for sales and marketing teams, but also for C-Suite leaders to deliver customers innovative new solutions and truly unforgettable experiences.