Business Matters :: Communicating With Impact | Patricia Fripp

C-Suite Radio

It’s no secret that the ways in which we conduct business have evolved drastically thanks to rapid technological advancements and new ways of communicating. As discussed previously on the program, the fundamentals of selling our ideas, our products and our services really haven’t changed; what we have now are new tools that can help us transform how we deliver solutions to customers and how we sell our ideas to board members and our employees. The key to successfully expressing our thoughts is having a clear structure of how we will communicate our message,and understanding that it is always, ultimately, about the person receiving those messages. When we share stories and ask questions, we open the door for an emotional connection with others that helps us effectively sell what we have to offer. Our guest this week is Patricia Fripp, executive speech coach and subject matter expert in the C-Suite Academy. Patricia is a noted Hall of Fame speaker with more than 25 years of experience guiding business leaders through the fundamentals of professional speaking and delivering powerful, persuasive presentations. Patricia says the key to connecting with an audience and effectively selling your idea is telling a colorful story that engages their senses and leaves an emotional impact. Using “you-focused” language and asking others for specific examples that illustrate their own challenges and needs will help C-Suite leaders successfully deliver solutions. People generally forget what they hear but remember what they see and feel. When we can paint a vivid picture in the minds and imaginations of those we speak to, we break down barriers and become more human. Preparation is key to giving powerful presentations, but telling good stories and using you-focused language will guarantee our messages are heard loud and clear.