How to Grow Your Podcast

Buzzsprout Weekly

Send a question for 'Ask Megan'

Hey, Podcasters!

Have you ever felt like your show just can’t pass a certain threshold, no matter how many downloads you’re getting? You're not alone! Every podcaster has been there at some point in their journey.

Here’s the twist: downloads don’t always equal growth.

You can have thousands of casual listeners and still feel stuck because the real driver of momentum isn’t more downloads, it’s deeper connections.

Growth comes when a small slice of your audience, even just 1–2%, turns into superfans.

Superfans are loyal listeners who share your show, buy your merch, and even convince others to listen. They're key for growing your show!

In this week’s ​Buzzcast​, we dig into what it takes to move listeners from casual to connected to superfan.

Research shows it isn’t gimmicks, it’s psychology.

Listeners form parasocial relationships with hosts, and the stronger the bond, the more likely they are to stay loyal and take action.

So how do you build those connections?

• Personalize your touchpoints by using names, responding to messages, and making listeners feel seen.
• Create magical moments with surprise shout-outs, bonus episodes, or early access.
• Build community spaces that help listeners connect with each other, not just you.
• Show up consistently to build trust, and that reliability will anchor loyalty.

Growth doesn’t come from chasing more downloads. It comes from deepening the relationships you already have.

Turn a few listeners into superfans, and they’ll multiply your reach for you! Learn more on this week's ​episode of Buzzcast​.

Have a question for Megan? Send a text!
That's all for this week! Thanks for listening & keep podcasting!