))
Andrew Barraclough - Design Director GSK - Linking Business and Design Strategy
Manage episode 303827790 series 2988153
Martin Dowson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Martin Dowson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Andrew Barraclough, Design Director for GSK and Board Member for the Design Business Association joins me to discuss the linking of Business Strategy and Design Strategy.
Andrew has been working with GSK for over 10 years. And in that time he has built and developed the design function practically from scratch into a core valued capability within the business.
In our conversation, he covers the Role of Design at three different levels, how to articulate and contextualize Design for the Board and importantly, how to show up inside the organization for greatest impact.
Andrew is also a guest speaker for Business x Design the conference at which he is sharing his the evolution of his Design Strategy in more detail.
subscribe to the Business x Design Newsletter here
and connect with your show host Martin Dowson on LinkedIn - we really welcome feedback from our listeners so do get in touch!
11 에피소드
공유
