622: How to Charge More Without Losing Clients (And Why They’ll Thank You for It) with Enoch Sears & Rion Willard

Business of Architecture Podcast

Enoch Sears & Rion Willard, Enoch Sears, and Rion Willard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Enoch Sears & Rion Willard, Enoch Sears, and Rion Willard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6M ago 35:14

MP3•에피소드 홈

Raising your fees can feel risky, but what if it actually enhances your client’s experience? In this episode, Enoch Sears and Rion Willard dive deeper into the psychology of pricing, client perception, and how creating the right kind of buying experience can make clients more willing to pay premium fees—without resistance.

Rion shares a surprising turn of events from his watch-buying fiasco and how a frustrating purchasing experience almost ruined a sale. The lesson? The process of buying matters just as much as the product. Enoch and Rion also discuss the hidden mindset shifts that separate struggling architects from those who effortlessly command higher fees.

Why charging more can actually make clients happier
The subtle shift that makes high-end clients say “yes” to premium fees
How architects unintentionally sabotage their sales conversations
A simple, powerful exercise to overcome your discomfort with money

► Transcription: https://otter.ai/u/iPUC3GQM0xjP4DJZBpIKvayGm9s?utm_source=copy_url

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