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Ep 4: In conversation with Lindsey Cohen, Director-Event Marketing at Snyk
Manage episode 383610107 series 3366173
Eventible에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eventible 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Ankush Gupta, Founder at Eventible.com dives into conversation with Lindsey Cohen, Director - Event Marketing, Snyk in this special segment of Building Awesome Events.
Learn how Lindsey got into event marketing and solved her way through 2020 and 2021. Listen to her talk about a variety of important topics today for #eventprofs ranging from producing & marketing a successful show, her opinion on adapting hybrid events to best fit her objectives, picking the right technology platform and working with the vendor team, making smart hiring decisions and her opinion on why social proof matters!
Lindsey Cohen, Director- Event Marketing at Snyk
Lindsey has been an event and marketing professional with more than a decade of experience providing strategic insight to drive ROI and brand awareness. She has been recognized for being efficient, detail-oriented and analytical. Resourceful planner with the ambition and passion to provide the highest level of strategic marketing and operational execution.
About the Host:
Ankush Gupta, Founder at Eventible.com - The TripAdvisor for Events
Ankush is a marketer with over 20 years of experience with global companies like the TATA Group and MPhasis. He is a pioneer in the space of B2B Media, having been nominated for a Digiday award for Publisher of the Year. Currently he is founder at - a platform designed from the ground up to help event profs get the word out and use the power of social proof to accelerate their event brands.
챕터
1. Ep 4: In conversation with Lindsey Cohen, Director-Event Marketing at Snyk (00:00:00)
2. Introduction (00:00:14)
3. Early years and how Lindsey came to love events and all that it had to offer (00:01:40)
4. Snyk’s events strategy and portfolio (00:03:16)
5. Snyk – Roadshows and Events (00:06:02)
6. Key insights and learnings from the virtual events scenario (00:08:55)
7. Choosing the right virtual event tech platform (00:12:03)
8. Using content to effectively empower your sales or outreach team (00:17:13)
9. Work culture and its influence on a start-up’s ecosystem (00:18:12)
10. Power of Social Proof using Eventible (00:20:52)
18 에피소드
공유
