How we created our second biggest launch ever

Building Astropad

Matt Ronge에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt Ronge 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 31:27

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Earlier this summer, we were feeling pretty stuck. We had been working on Luna Display for Windows going on 2 years and we still hadn't shipped. So we put together a plan, picked a ship date, and committed to a final sprint. The result was...

... our second biggest launch of all time! 🙌 On this episode, I talk with Savannah about the planning that went into our incredibly successful Luna Display for Windows. We talk about our biggest sources of web traffic, why we think the launch did so well, and what surprised us as a pretty big launch failure (so far). Finally, hear how we faired on Product Hunt and why we might skip it in the future.

On this episode, you'll learn:

How we drove traffic for our launch
What we expected to work that didn't
Why we think the launch went so well
Why we might skip Product Hunt next time
Plus an update on how our 8,000 unit goal is going

Other resources

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