Are You Missing the Most Important Part of the “Let Them” Theory? (Episode 247)

Build Your Copywriting Business

You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!)

Let them underestimate you.

Let them judge.

Let them do their thing.

It’s a powerful mindset shift—but it’s only the beginning.

On this episode of the Build Your Copywriting Business podcast, Kate and I are giving our take on the book (5 out of 5 stars!), but, more importantly, breaking down why stopping at “let them” could keep you stuck.

If you’ve been spiraling with:

“What will people think when I update my LinkedIn to say ‘copywriter’?”

“Is this copy good enough? What if my client hates this?”

“I’m bothering people. Why would they want to hear from me?”

Then I really would love you to join the conversation and listen in! Take 30 minutes (15 if you listen on double speed like me 😉) and get the mindset framework that will help you get un-stuck.

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Mentioned in the Episode

• The Let Them Theory by Mel Robbins
• The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel Robbins
• The High 5 Daily Journal by Mel Robbins

Related Links

• 8 Copywriting Books Copywriters Need to Read to Build Marketing and Mindset Skills
• 3 Books Every Copywriter Must Read
• Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success

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