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The Insider Strategies Top Brands Use To Dominate Black Friday Cyber Monday With Rad & Rob From Yotpo - Rad Mitic & Rob Hewetson
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Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone.
Should you be discounting? Who should you send your offers to?
How much should you be spending on paid ads (heck, should you even bother????)
From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin 😵💫
You know that I’m committed to giving YOU the latest info on what’s working and what’s not.
That’s why I’ve put together this BF/CM series, to give you the behind the scenes, first hand info.
In this episode, Yotpo’s Rad Mitic (Head of Brand Advocacy) and Rob Hewetson (Senior Engineer) pull back the curtain on the strategies top brands are using to stand out from the competition.
You'll discover:
How to effectively segment your customer base and craft personalized promotions (beyond just discounting)
Innovative loyalty program ideas that go way beyond points - and actually drive sales
Yotpo's game-changing "multi-message campaign" feature that can automate your email and SMS marketing
Plus, Yotpo have been kind enough to share with you, their Ultimate Black Friday Email Marketing Guide - download it for free here
Whether you're struggling to decide where to focus your efforts or just feeling lost in a sea of Black Friday/Cyber Monday options, this episode is packed with actionable insights that can make a real difference for your business.
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Introduction and Background of Salena Knight 0:02
Introduction of Guests and Their Backgrounds 2:43
Yotpo's Innovative Approach and Team Dynamics 7:16
Challenges and Strategies for Black Friday Cyber Monday 14:59
Practical Strategies for Email and SMS Marketing 31:19
Final Tips and Encouragement for Business Owners 40:44
Full article: https://salenaknight.com/the-insider-strategies-top-brands-use-to-dominate-black-friday-cyber-monday-with-rad-rob-from-yotpo/
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