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How To Avoid Promo Burn Out
Manage episode 434438354 series 3558204
Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash.
But wait!
Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I’ve named: Promo Burnout. It's when your customers start treating your emails like that one relative who always overstays their welcome at family gatherings. Not good, right?
Nearly 70% of users unsubscribe from emails because the business sends too many. It’s a balancing act. Not enough emails, you’ll lose sales to your competitors. Too many, they unsubscribe and that's a lot of potential holiday cheer (and sales) walking out the door.
In this episode, I'm sharing five strategies to keep your promotions fresh and your customers engaged. They’ll be great to roll out over the peak season, but really, you can use these any time of year.
Let's dive in!
---------- Avoiding promo burnout in marketing efforts. 0:02
Holiday sales and promotions, with tips for planning and executing effective campaigns. 2:38
Holiday marketing strategies for retailers, including timeline and promotions. 7:35
Strategic marketing campaigns during holiday season. 13:20
Promotional strategies for small businesses. 17:53
Measuring data for promotions, including tracking customer acquisition cost, cart abandonment rate, and product performance. 23:20
Promotional campaign planning and debriefing for holiday season success. 28:18
Full article: https://salenaknight.com/how-to-avoid-promo-burn-out/
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