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MAXIMIZING PROFITS: A Deep Dive Into CLV with Valentin Radu | Ep 63
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Ahmed Cheema에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ahmed Cheema 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow.
He’s the CEO & Founder of Omniconvert. Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels.
He’s also written a book about customer lifetime value called The CLV Revolution coming out on September 20th
In this episode we dive deep into what customer lifetime value and customer value optimization is, why the old methods of spending unlimited money on customer acquisition doesn’t work anymore, how to actually improve your customer lifetime value, and much more.
If you have customers but can’t figure out how to make a profit, this episode is a must listen.
Key Lessons:
- It’s not enough to simply know your customer acquisition cost, acquisition costs will always go up. In order to run a truly profitable business you need to understand how to maximize customer lifetime value.
- Customer Value optimization is about understanding who your customers are and why they purchase your products. Understanding this, allows you to take customers from apprentice to soulmate.
Links:
- The CLV Revolution Book: https://theclvrevolution.com/
- Website: https://www.omniconvert.com/ + https://academy.omniconvert.com/
- LinkedIn: https://www.linkedin.com/in/valentinradu/
65 에피소드
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