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18. Branding a Muslim Fraternity with Shaheer Ali, Hammad Fazlani, and Bilal Ayub
Manage episode 296844246 series 2862937
Ahmed Cheema에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ahmed Cheema 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
ALM is the first muslim interest fraternity in America, and our guests on this episode are Shaheer Ali, Hammad Fazlani, and Bilal Ayub who have all been a part of the ALM leadership team at different points in the journey.
The story of ALM is unique because most organizations spend a long time trying to get visibility and brand recognition and by the time they get there they have already experienced the ups and downs of the journey. ALM quite literally stumbled on to the scene with major media coverage from the beginning and had to learn and adapt very quickly.
In this interview the ALM leadership team is extremely transparent about the pros and cons and the thought process behind the decisions they’ve made. This episode is value packed for anyone interested in building an organization from the ground up.
Key Takeaways:
1. People join people, not organizations
2. Listen to your customers/audience and see why they are joining you. There often is a disconnect between what the founders/marketing team thinks and the reality of why people are coming.
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