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16. Intel Tries Mac vs PC Ads with Mohammad Nadeem
Manage episode 289641880 series 2862937
Ahmed Cheema에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ahmed Cheema 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Intel recently released an ad campaign where the mac from the original I'm a PC and I'm a mac ads is now considering PCs. Mohammad Nadeem joins the show to discuss why Intel is going after Apple and what lessons we can learn from a branding/marketing standpoint from this campaign.
Key Takeaways:
1. Know your target audience
2. If you're playing on a character from the past, make sure you keep their personality consistent
Timestamps:
0:00 - Intro
1:00 - Introduction to Mohammad Nadeem
3:10 - The new Intel Ad campaign and the original campaign
13:30 - Crafting your narrative
15:50 - Why is Intel going after Apple?
18:58 - Initial thoughts on the new Ad
20:10 - Will this attention lead to an increase in sales?
25:17 - Why the new ads didn't hit the way the old ones did
29:55 - Live Roleplay of creating an ad campaign
40:05 - How desperate intel is
41:00 - Apple's relationship with processors (intel and samsung)
46:40 - Key Takeaways
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