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Mistakes Create Success Featuring Mike Maynard
Manage episode 299584606 series 2838426
Dominica Lumazar and Rory Carruthers, Dominica Lumazar, and Rory Carruthers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dominica Lumazar and Rory Carruthers, Dominica Lumazar, and Rory Carruthers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join us as we chat with aspiring actor turned electronics engineer turned entrepreneur and business owner, Mike Maynard!
Mike is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner.
In this episode we uncover some well kept secrets of a what it means to have a successful marketing agency, the pitfalls of growing an agency through acquisition and how to win clients as an agency.
Some other topics include:
- Mike's biggest mistake and the best lesson
- How to (or how not to) select right marketing technology
- Why you shouldn’t specialize in tactic specific markets
- How to market to large enterprises
...and SO much more!
Interested in the exclusive offer from Mike?
email: mike@napierb2b.com
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