Anti-Oppressive Marketing & Reducing Urgency With Natalia Sanyal Beyond Margins: Designing Calmer B2B Agencies & Consulting Firms podcast

Susan Boles에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Susan Boles 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Beyond Margins: Designing Calmer B2B Agencies & Consulting Firms »
Anti-Oppressive Marketing & Reducing Urgency with Natalia Sanyal

6d ago 50:18

MP3•에피소드 홈

How do you reduce urgency in a world where urgency is so deeply embedded? How do you market yourself and your work in a way that is anti-oppressive?

We're continuing in our mini-series on my calmer framework for a calmer business. This week, we're focused on reudcing urgency and techniques for anti-oppressive marketing.

We're joined by Natalia Sanyal, an anti-oppressive copywriter and brand messaging strategist. She’s worked with billion-dollar businesses like Apple and Lululemon, New York Times bestselling authors like Layla Saad & Deepak Chopra, and award-winning marketing agencies. Now, she teaches high-integrity personal brands to use marketing as a force for good so they can sell better and harm less.

On this episode, we learn some techniques to reduce urgency in our work, align actions with values to foster a calmer atmosphere for you, your team, and your business.

Listen to the Full Episode to Hear:

How can you move away from the default urgency-driven model?
How can you reduce client emergencies and create more flexibility?
What are the real-world applications of aligning business actions with values?

How does embracing vulnerability play into the human aspects of entrepreneurship?

Learn more about Natalia Sanyal

Learn more about me, Susan Boles:

We value your thoughts and feedback. Feel free to share them with Susan here. Your input is not just valuable, it's crucial in shaping future episodes.

(00:00) - Introduction to Human-Centered Entrepreneurship
(00:55) - The Elements of a Calm Business
(01:40) - Reducing Urgency in Business
(03:03) - Anti-Oppressive Marketing with Natalia Sanal
(24:51) - Embracing Anti-Oppressive Marketing
(26:20) - Taking the Leap: Transitioning to Value-Aligned Clients
(31:19) - Deconstructing Urgency in Business
(37:47) - Building a Calmer, Sustainable Business

Grab the Calm Service Design + Delivery Swipe File here

110 에피소드

#Entrepreneur #Business #Susan Boles #Agency #Small Business #Growth #Process #Marketing #Coaching #Finance #Bookkeeping #Accounting #Calm Business #Consulting #MBA #IT Management #Operating Systems