BBC 021 : ForceField Analysis - How to Start a Business Improvement

Better Business Coach Podcast: Sales Training | Proven Education | Actionable & Downloadable Worksheets

The ForceField Analysis should follow directly after episode 20’s SWOT Analysis, and should be completed as part of your first paid client sessions.

The ForceField Analysis is amazingly useful for helping your client, and you as their coach, understand the terrain before making any change or improvement. It’s also a great way to ensure your client doesn’t miss out on potential supporters that may aid their success, or fall victim to unforeseen hurdles.

Episode outline:

You may have clients that you believe might find the SWOT Analysis overwhelming or too complicated. For these clients you can choose to skip it all together and move straight through to the ForceField Analysis. To do this, you will take the biggest challenge (problem) given by the client in the “Where Is Your Business Now” worksheet and then move straight into discussing what improvements and/or changes would fix this. Once this is done, it is an easy transition into what will help (and stop) them from getting there, which is the basis of this worksheet.

For coaches that have just completed a SWOT Analysis with their clients, you may be thinking you can skip this step – and you would be right. You can choose to skip ForceField Analysis completely and move on to the next worksheet, soon to be provided in session 23.

I conversely see each indicated action discussed in the table, derived from the SWOT analysis, as a requirement for improvement or change and therefore use ForceField Analysis for each of them.

The worksheet is simple – you just list the desired change or improvement. Then you list all the possible things that will help you implement the change or improvement, and all the things that could stop you.

An example of this would be installing a new CRM system to replace a paper system.

You may list “what will help us get there” as:

• Certain high IT skilled staff
• Your client’s experience
• Your assistance (you as their coach)

You may list “what will stop us getting there” as:

• Staff members that are less technologically advanced
• Scarce resources
• Lack of time
• Paperwork in disorder
• Staff members that don’t like change

Keep me in the loop:

I would love to hear how you’re currently using the SWOT Analysis and how you will now change this. Please take a second to post a comment in the comment section below.

Download the “ForceField Analysis” worksheet!

Items/links mentioned

1. BBC 012 : 3 Steps To Effective Change Management
2. BBC 013 : Second FREE Worksheet – Where Is Your Business Now
3. BBC 020 : Third FREE Worksheet – SWOT Analysis A Businesses Free Insurance Policy

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I can’t wait to share this content with you; it’s going to make such a difference in your business coaching business. I am really looking forward to hearing the stories of success that you have with your clients.

So please subscribe!

I look forward to spending the next sessions with you helping you to make the best business coaching business that you could possibly have.

To find out more about me or the show, feel free to check out:

My profile – https://matthewpollard.com/aboutmatthewpollard

The full show write-up – http://betterbusinesscoachpodcast.com

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