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Premier Nutrition’s Strategy for Ranking Top 5 on Prime Day
Manage episode 438538442 series 3378346
Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Episode #052 - How do you rise above the noise on Amazon’s biggest sales day of the year? In this episode, we sit down with Alicia Ponzani, E-Commerce Manager at Premier Nutrition, the brand behind one of the Top 5 Best-Selling Products on the most recent Prime Day.
Alicia shares the real, no-fluff tactics that led her team to outperform some of the biggest names in the game and how they managed to stay ahead even with retail giants like Target running promotions right before Prime Day.
We pull back the curtain on Premier Nutrition’s exact strategy, revealing how they optimized their Amazon ads, drove external traffic, and targeted the right audiences at the perfect time. You’ll hear how they navigated complex attribution challenges, leaned into full-funnel marketing, and unlocked the power of Amazon Marketing Cloud (AMC). You'll walk away with real, actionable tips - from creative testing to making the most of upper-funnel campaigns. If you're after clear, no-nonsense advice that actually works, hit play and see how Premier Nutrition did it.
Connect with Alicia on LinkedIn
Connect with Destaney on LinkedIn
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