))
Measuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast
Manage episode 382883475 series 3378346
Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incrementality of different marketing channels, as well as the challenges of measuring the impact of advertising on platforms like Amazon. They also touch on Amazon Marketing Cloud (AMC) and the need for more experimentation tools in retail media.
Key Takeaways:
- Marketing mix modeling helps brands measure the incremental return of their marketing spend and optimize their budget allocation.
- Running experiments can provide valuable insights into the true incrementality of different marketing channels.
- It is important to isolate variables and measure the impact of specific changes in marketing strategies.
- Different marketing channels have different dynamics, and the frequency of remeasuring their impact depends on various factors.
- Retail media platforms like Amazon could benefit from providing more experimentation tools to help brands determine the true ROI of their advertising spend.
Learn more about BetterAMS
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
63 에피소드
공유
