The Retail Leasing Podcast Ep 40: Ch "56 Treat Every Rejection as a Reflection of Them & Not You"

Beth Azor

Today we are going to talk about chapter 56 of The Retail Leasing Playbook, "Treat Every Rejection as a Reflection of Them and Not You."

So I'm sure you've heard this before, but when prospects reject you, it's not that they're rejecting you, they're just rejecting your property.

If you're having an emotional reaction to when people reject the idea, this is going be a tough business for you, so you need to get tougher and not take rejection personally.

If you are having problems with rejection, read Jia Jiang's book, "Rejection Proof, How I Beat Fear and Became Invincible Through a Hundred Days of Rejection." It's hilarious what this guy puts himself through to try to get tougher and deal with rejection. The other thing that I did early on in my career, I think this is a Tom Hopkins suggestion, he was the first, self-improvement guru I started following and he changed my life. But he had this thing where he said, evaluate the cost of each rejection.

So I listened to Tom and when, and this was early on when I was canvassing for office leasing, very boring, and I would leave each of the offices and in my mind I would go, thanks for the 30 bucks! Because every store that you, that you get a no to is 30 bucks. And when you get a hundred of 'em, you're gonna get your deal and the $3,000. So for every no you get, put a dollar amount to it and then in your head, in your mind, go, thanks for the 30 bucks, thanks for the 50 bucks, thanks for the 10 bucks, whatever it is.

If you like this podcast, please share it on any kind of social platform you're on. Let's get a lot more people listening 'cuz the more that we improve and get better as leasing agents, the more rents we can charge and the more commissions we'll all make. And we will be able to provide more value to our tenants, our landlords, and ourselves.

Happy Leasing!

Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/b...) #retailleasing #commercialrealestateinvesting #retailleasingcoach #bethazor