"I Own a Shopping Center, Now What?" Podcast | Episode 30: Don’t listen to “Everyone Else”!

Beth Azor

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12M ago 3:43

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As landlords, we hear this all the time—everyone else pays higher commissions, gives bigger TI allowances, or fixes rent without increases. But here’s the truth: just because everyone else is doing it doesn’t mean you should.

In this episode, I dive into why it’s critical to understand your project’s unique benefits and not get caught up in the noise of what others are offering. I also discuss when it does make sense to match the market and why creating a peer group can help you separate fact from fiction.

Key highlights:

Why your property’s unique benefits matter in negotiations
How visibility and other features can set you apart
When it makes sense to offer more incentives in challenging projects
The value of building a peer group to confirm market trends

If you’ve ever struggled with the “everyone else” issue, this one’s for you. Tune in now.

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