How to Build Relationships With Big Brands - Even If You’re a Small Owner | Episode 49: I Own a Shopping Center, Now What?

Beth Azor

Think your portfolio is too small to call national retailers? Think again. In this episode, I break down down why even small shopping center owners should reach out to national tenants directly. Whether you own one property or 50, the key is to do your homework, know what the retailer needs, and make a compelling case for why your location is the perfect fit.

I share practical tips on how to get past the gatekeepers, why most landlords never visit retailer headquarters (and why you should), and how building these connections early can pay off as your portfolio grows. Don’t wait—learn how to confidently approach national retailers and set yourself apart from the crowd.

Key Insights:

✔️ You don’t need a huge portfolio to approach national retailers—just do your research

✔️ Know the brand’s needs before you call, and offer something valuable

✔️ Visit retailer headquarters whenever possible—few landlords make the effort

✔️ Confidence and preparation go a long way—don’t be intimidated

✔️ Start building relationships now, even if you’re a small portfolio owner

Even if you’re just starting out with a few properties, now is the time to make connections with the brands you want in your shopping center. As your portfolio grows, these relationships can give you a competitive edge and help you secure high-quality tenants down the line.

If you’ve ever felt hesitant to reach out to a national retailer, this episode will give you the mindset and strategy to move forward with confidence.