Don’t Let a Bad Broker Cost You Tenants | Episode 67: I Own a Shopping Center, Now What?

Beth Azor

Beth Azor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Beth Azor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2M ago 8:28

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Handing off leasing to a third party? Don’t let them sabotage your NOI.

In this episode of I Own a Shopping Center. Now What?, I walk you through my go-to process for selecting and managing third-party leasing brokers—especially if retail isn’t your specialty. After a recent call with multifamily investors entering the mixed-use world, I laid out the exact steps I take to make sure brokers are vetted, expectations are clear, and accountability is non-negotiable.

From requiring them to tour comps, to demanding weekly activity reports, to firing (gracefully) when they underperform, I share the playbook that protects your asset and keeps leasing on track. If you’re new to ground-floor retail—or you’ve had brokers ghost you in the past—this episode gives you the checklist you didn’t even know you needed.

🔑 Key Takeaways

Interview at least 3–5 brokerage firms before selecting.
Always put expectations in writing.
Require regular updates and activity reports.
Make them tour competitive sites and know the market.
Be willing to fire underperformers quickly.
Know your asset better than the broker.
Align broker compensation with results.
Mixed-use retail requires retail specialists, not generalists.