Player FM 앱으로 오프라인으로 전환하세요!
E35 Is your biggest problem lack of time or lack of insight?
Manage episode 344322562 series 3365571
Dear Bootcamp,
I have no time!
I have turned into the white rabbit from Alice in Wonderland!
ANON
Bootcamp says…..
Often the first thing we do when we have no time is drop our audience insight work. We need to understand our audience. The world is now too noisy to not lead with insight.
Quote
"Our messaging has got to be based on our insight & time. To do that give it some time. It doesn’t need to be a lot!" Ruth Dale
3 AHA moments
- Plan in 'understanding your audience' – safeguard this time. Make it a non-negotiable in your planning.
- Pull in your stakeholder's learning and expertise during the insight stage.
- Respect your audience’s time. Don't waste their time with messages that are not tested or do not resonate.
The final Behaviour Change Marketing Bootcamp is on the 2nd November - click here
Want your team to get on the same page around behavioural science?
Book a call with Ruth to discuss your needs.
62 에피소드
Manage episode 344322562 series 3365571
Dear Bootcamp,
I have no time!
I have turned into the white rabbit from Alice in Wonderland!
ANON
Bootcamp says…..
Often the first thing we do when we have no time is drop our audience insight work. We need to understand our audience. The world is now too noisy to not lead with insight.
Quote
"Our messaging has got to be based on our insight & time. To do that give it some time. It doesn’t need to be a lot!" Ruth Dale
3 AHA moments
- Plan in 'understanding your audience' – safeguard this time. Make it a non-negotiable in your planning.
- Pull in your stakeholder's learning and expertise during the insight stage.
- Respect your audience’s time. Don't waste their time with messages that are not tested or do not resonate.
The final Behaviour Change Marketing Bootcamp is on the 2nd November - click here
Want your team to get on the same page around behavioural science?
Book a call with Ruth to discuss your needs.
62 에피소드
Wszystkie odcinki
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.