14 Fixes For Failing Copy

B2B Marketing & Copywriting

Copy not converting? When no one's reading your emails, clicking on your opt-in, or signing up for your free trial, it's time to rethink your approach. In today's episode, I dig into 14 reasons why your copy may not be connecting with your audience. From being "too nice," skimping on research or using the wrong voice in your copy, finding and fixing the problem can make all the difference. And it's usually a simple solution. Be sure to check out the YouTube version for illustrations of all 14 points.

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Time stamps:

Defining Conversion (00:01:12)

First Reason: Lack of Clarity (00:02:18)

Second Reason: Missing Value Propositions (00:03:27)

Third Reason: Overloading Information (00:04:39)

Fourth Reason: Avoiding Directness (00:05:55)

Fifth Reason: Skipping Customer Research (00:07:00)

Sixth Reason: Lack of Emotional Appeal (00:09:19)

Seventh Reason: Ignoring Objections (00:10:24)

Additional Reasons (00:11:37)

Eighth Reason: Boring Headlines (00:12:37)

Ninth Reason: Aggressive Offers (00:13:53)

Tenth Reason: Lack of Social Proof (00:15:58)

Eleventh Reason: Wall of Text (00:17:06)*

Twelfth Reason: Misaligned Voice and Tone (00:19:05)

Thirteenth Reason: Confusing Calls to Action (00:20:14)

Fourteenth Reason: Neglecting SEO (00:22:21)

Keyword Overuse and SEO (00:23:40)

Call to Action for Engagement (00:24:44)