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AI Used In Digital Advertising Ep. 21
Manage episode 432417826 series 3494622
Inter-Dev B2B Digital Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Inter-Dev B2B Digital Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this B2B Digital Marketing Hub episode, we explore the incredible impact of Artificial Intelligence (AI) on digital advertising. Over the years, digital advertising has seen significant changes, with AI driving much of this innovation. We’ll dive into ten key ways AI is transforming the landscape, from improving audience targeting and segmentation to optimizing real-time bidding. Learn how AI-driven tools like predictive analytics, dynamic creative optimization, and sentiment analysis are helping businesses craft more personalized and effective ad campaigns.
We'll also discuss how AI is crucial in detecting ad fraud, saving businesses billions by identifying and preventing fraudulent activities in real-time. Additionally, AI provides deeper customer insights by analyzing vast amounts of data to reveal patterns and trends that might otherwise go unnoticed. This deeper understanding of customer behavior enables advertisers to create more effective campaigns, improving targeting and boosting customer satisfaction and loyalty.
Whether you're a marketer, advertiser, or business owner, this episode is packed with valuable insights into leveraging AI for your advertising efforts. We'll share practical strategies for integrating AI into your digital advertising campaigns, including setting clear objectives, choosing the right tools, and ensuring robust data management. Tune in to discover how AI can help you stay ahead in the ever-evolving world of digital advertising.
23 에피소드
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