Seeing and Knowing The Person Behind The Click with Tina Cuatto

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Remembering faces at events isn't so different understanding a shopper's journey online. They both require seeing and knowing a person.

Tina Cuatto, Director of Product Management at DealerOn, joins the crew to discuss website personalization and its impact on the automotive industry. From her early days as a Public Affairs intern at the Smithsonian to her current role, Tina shares her journey in navigating fast-paced industries and her focus on making technology more human. With a background in journalism and a love for the arts, Tina brings a different perspective to how she helps dealerships create more personalized, intuitive online experiences for their customers.

The conversation covers everything from Tina's love for Philly sports to her work with website personalization at DealerOn, where she’s helping to make car shopping more tailored and less invasive. Web personalization involves tailoring online car shopping experiences by showing relevant content and recommendations based on each visitor's behavior and preferences. By making it easier for users to find what they need, this approach not only enhances the user experience but also significantly improves conversion rates.

Timestamped Takeaways:
0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo
5:58 Tina’s background in Public Affairs at the Smithsonian honed her ability to understand and connect with people—skills she now applies in product management.
10:47 Website personalization is about more than just matching products; it's about creating a user experience that feels natural and non-intrusive.
15:02 Early metrics show that personalized content on dealer websites can increase conversion rates by 250%, signaling a significant impact on user engagement.
17:09 Tina emphasizes the importance of trust and transparency in personalization, ensuring that users feel known without feeling stalked.
20:25 Despite initial reservations about entering the auto industry, Tina has found a supportive community and sees opportunities for growth and innovation.

Tina Cuatto is the Director of Product Manager at DealerOn

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