Pitch Smarter, Not Harder: Media Placement Strategies for Aspiring Authors | Ep. 39
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What’s the real key to turning media placements into a book deal? Spoiler alert: It’s not just about landing a big-name feature.
In this episode, Allison answers a listener’s question about pitching magazines and shares expert insights from powerhouse literary agent Sam Hiyate. You’ll learn why visibility, consistency, and audience targeting matter more than ever for authors trying to get published.
Whether you’re a seasoned writer or an aspiring author in the world, this episode is packed with actionable strategies to boost your author marketing game.
Tune in now to discover how to pitch smarter and turn small wins into big opportunities!
What You’ll Learn:
- How to evaluate media outlets based on visibility and digital reach—not geography.
- Why pitching consistency (like one pitch per day) can transform your results.
- Tips for amplifying your media mentions to build long-term discoverability.
Resources Mentioned:
- Sam Hiyate’s agency: The Rights Factory https://www.rightsfactory.com
- Magazines referenced: Chatelaine, Toronto Life, Chicago Tribune
- Allison’s email for your questions: allison@lanelit.com
Timestamps:
- [00:02:00] Why one media placement isn’t enough to land a book deal?
- [00:03:00] How to evaluate magazines for their audience reach and digital footprint.
- [00:05:00] Sam Hiyate’s insights on pitching Canadian vs. U.S. magazines.
- [00:06:00] The power of consistency: One pitch a day for 29 days.
Tune in here: https://www.youtube.com/watch?v=M1WwJUKJf6I
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