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The Authority Mindset – Micro Specialization
Manage episode 115169895 series 91875
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants and Authority Marketing for Business Owners에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants and Authority Marketing for Business Owners 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In Episode 4 we defined The Authority Mindset as being a customer educator and advocate.
In this episode we explore “The Authority Mindset” again…specifically we dig into something we call micro specialization.
Celebrity entrepreneurs like Dave Ramsey and Richard Simmons have dedicated their careers to being specialists on very, very niched topics…and have profited wildly.
…and you can too.
We go over a few case studies, then go through a five step process that will help you create your own and bring your new micro specialization to market.
“A true expert, or authority, is a person who knows more and more about less and less.”
In this Authority Hack, we share a free resource that will help you crank out entertaining content and make it appear you have a staff of creative writers working for you.
RESOURCES MENTIONED
Linkbait Generator: http://linkbaitgenerator.com/
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