5 Best Practices to Nail ABM
Manage episode 372060446 series 3411003
Account-based marketing is a powerful strategy, but how do you do it effectively?
1) Targeting
2) Demand Generation
3) Repeatable Plays With Sales
4) Clear Conversion Points
5) Gap Analysis with a Vision for the Future
Mason Cosby the Lion King of ABM and Laura the Sales Witch are discussing everything ABM and how to be built a successful ABM Strategy.
Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
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