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Anthony Pierri: The good the bad and the ugly positioning of b2b companies
Manage episode 442742393 series 3411003
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B2B positioning is the art and science of defining how a business's product or service stands out in a competitive market.
We are sitting down with Anthony Pierri, co-founder of Fletch PMM to dive deep into the world of B2B positioning and explore the strategies that can make or break a B2B company's market presence.
The Good: We will discover the winning tactics that have helped companies achieve industry leadership.
The Bad: Learn about companies' common pitfalls and mistakes. From unclear messaging to targeting the wrong audience. Where companies go wrong and how to avoid these costly errors.
The Ugly: The horror stories of B2B positioning gone terribly wrong.
Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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