Player FM 앱으로 오프라인으로 전환하세요!
Episode 010 - How to Create a Successful Online Legal Marketing System (Part 2)
Manage episode 336287129 series 3096222
In this episode of the Attorney Marketing Profits Podcast, Richard Martindale finishes his discussion of the 8 Essential Elements for an effective legal marketing system. These 8 elements work together to achieve an efficient and successful legal marketing system that allows attorneys and law firms to use Legal Marketing Optimization to leverage their time, talents and assets to obtain more clients and achieve higher revenues.
During this episode, you’ll discover:
Why Richard Focuses on Legal Marketing Optimization [1:05]
- Legal Marketing is not about having a new website
- Must have all assets working together
- Integrate “offline” strategies like networking into your marketing system
Summary of 3 Phases to Online Legal Marketing [3:58]
- Phase 1 - Creating Framework and Systems for Marketing Automation
- Phase 2 - Getting Traffic to Legal Marketing System
- Phase 3 - Converting Traffic and Leads Into Clients
Summary of First 4 Elements of Legal Marketing System [4:48]
- Element 1 - Clear Goals and Objectives
- Element 2 - Creating an Irresistible Offer to Differentiate Your Firm
- Element 3 - Capturing Leads and Automating Follow Up
- Element 4 - Developing and Nurturing Leads
Element 5 - Converting Leads Into Clients [6:20]
- Need process to direct leads through your system
- Must have a clear path and give leads direction on what to do
- Don’t be pushy or “salesy” like a car salesman
- Use “pull” marketing to build relationship and trust
- Examples of content to build relationship and trust - testimonials, reviews, trust seals from 3rd parties, awards or recognitions
Element 6 - Overdeliver After Client Hires You [8:42]
- Don’t get complacent after hire
- Make great first impression
- Provide information and value using systems
- Make onboarding process easy and smooth
- Anticipate client’s questions and answer them
Element 7 - Give Clients the “WOW Factor” [10:44]
- Customer Service is Key
- Make client experience unbelievable
- Remember the big picture of how this will help in the future
- How are you communicating?
- Provide small gifts or rewards for working with you
- Keep in mind the office experience if hosting meetings
Element 8 - Create Raving Fans [13:21]
- Leverage great experience to obtain future clients
- Systems to capture testimonials and reviews
- Don’t forget to ask for referrals
- Use testimonials and reviews in marketing
- Marketing will snowball and grow over time
Summary of All 8 Elements in Legal Marketing Optimization [17:49]
PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:
- Martindale Digital Website - http://www.martdig.com/podcasthome
- Martindale Digital on Facebook - http://fb.martdig.com/podcasthome
- AMP Website - http://www.martdig.com/ampsite
- Attorney Marketing Facebook Group - http://fb.martdig.com/attorneygroup
- Richard Martindale on LinkedIn - http://li.martdig.com/richard
- Twitter - http://twit.martdig.com/podcasthome
11 에피소드
Manage episode 336287129 series 3096222
In this episode of the Attorney Marketing Profits Podcast, Richard Martindale finishes his discussion of the 8 Essential Elements for an effective legal marketing system. These 8 elements work together to achieve an efficient and successful legal marketing system that allows attorneys and law firms to use Legal Marketing Optimization to leverage their time, talents and assets to obtain more clients and achieve higher revenues.
During this episode, you’ll discover:
Why Richard Focuses on Legal Marketing Optimization [1:05]
- Legal Marketing is not about having a new website
- Must have all assets working together
- Integrate “offline” strategies like networking into your marketing system
Summary of 3 Phases to Online Legal Marketing [3:58]
- Phase 1 - Creating Framework and Systems for Marketing Automation
- Phase 2 - Getting Traffic to Legal Marketing System
- Phase 3 - Converting Traffic and Leads Into Clients
Summary of First 4 Elements of Legal Marketing System [4:48]
- Element 1 - Clear Goals and Objectives
- Element 2 - Creating an Irresistible Offer to Differentiate Your Firm
- Element 3 - Capturing Leads and Automating Follow Up
- Element 4 - Developing and Nurturing Leads
Element 5 - Converting Leads Into Clients [6:20]
- Need process to direct leads through your system
- Must have a clear path and give leads direction on what to do
- Don’t be pushy or “salesy” like a car salesman
- Use “pull” marketing to build relationship and trust
- Examples of content to build relationship and trust - testimonials, reviews, trust seals from 3rd parties, awards or recognitions
Element 6 - Overdeliver After Client Hires You [8:42]
- Don’t get complacent after hire
- Make great first impression
- Provide information and value using systems
- Make onboarding process easy and smooth
- Anticipate client’s questions and answer them
Element 7 - Give Clients the “WOW Factor” [10:44]
- Customer Service is Key
- Make client experience unbelievable
- Remember the big picture of how this will help in the future
- How are you communicating?
- Provide small gifts or rewards for working with you
- Keep in mind the office experience if hosting meetings
Element 8 - Create Raving Fans [13:21]
- Leverage great experience to obtain future clients
- Systems to capture testimonials and reviews
- Don’t forget to ask for referrals
- Use testimonials and reviews in marketing
- Marketing will snowball and grow over time
Summary of All 8 Elements in Legal Marketing Optimization [17:49]
PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:
- Martindale Digital Website - http://www.martdig.com/podcasthome
- Martindale Digital on Facebook - http://fb.martdig.com/podcasthome
- AMP Website - http://www.martdig.com/ampsite
- Attorney Marketing Facebook Group - http://fb.martdig.com/attorneygroup
- Richard Martindale on LinkedIn - http://li.martdig.com/richard
- Twitter - http://twit.martdig.com/podcasthome
11 에피소드
모든 에피소드
×1 Episode 011 - Do You Know What You're Trying to Achieve with Your Legal Marketing? 22:31
1 Episode 010 - How to Create a Successful Online Legal Marketing System (Part 2) 21:02
1 Episode 009 - It's Hard for Me to Say I'm Sorry... but I Am Sorry! 4:10
1 Episode 008 - How to Create a Successful Online Legal Marketing System (Part 1) 12:57
1 Episode 007 - Setting a Vision for Your Law Firm in 2019 16:19
1 Episode 005 - Learn the Most Important Type of Traffic for Your Law Firm 18:06
1 Episode 004 - Giving in the Spirit of Thanksgiving Will Earn More Clients 13:05
1 Episode 003 - Why Branding for Law Firms is a Waste of Time 14:54
1 Episode 002 - How Starbucks' Holiday Cups Can Help Your Legal Marketing 10:21
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.