Creating Effective Sales Processes and Systems for Home Builders with Kimberly Mackey-104

Anewgo of New Home Sales

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with her mentor and friend, Kimberly Mackey from New Homes Solutions. Kimberly shares her journey into the homebuilding industry and how she helps builders create effective sales processes and systems. The two discuss the importance of defining roles within a company, setting up visual pipelines, and using technology to automate and streamline operations. Kimberly emphasizes the need for accountability, realistic goal-setting, and having grace with oneself and one's team. She also touches on the recent NAR settlement and its potential impact on the industry. Builders looking to improve their sales processes and systems will find valuable insights in this engaging conversation between two industry experts.
Kimberly Mackey knows what it takes to maximize your sales team. As the founder of New Homes Solutions and the co-host of The Sales & Marketing Power Hour, Kimberly brings over two decades of experience as a senior-level executive in the residential home building and real estate industry. She has earned a reputation as the “expert with real-world SOLUTIONS” in a competitive and rapidly changing sales environment.

Kimberly is an accomplished and sought after national speaker and published author of many Sales and Leadership articles. Her expertise is in creating Sales Management and Training Solutions for home builders across the country. Kimberly’s experience includes working with Builders and Developers of all sizes – from the local/regional companies to the publicly traded national companies. Her broad experience and expertise in many disciplines within the building industry bring a unique perspective on how all parts should work together to create the whole.

She also works with REALTORS® and Brokers from across the country and is the architect and director of the highly successful Preferred Builder Partnership program with Berkshire Hathaway Florida Properties.

Mackey is the 2021 Chair of the Board of Trustees for the National Sales and Marketing Council of the National Association of Home Builders (NAHB). She also serves on the NAHB Associates’ Committee as the 2nd Vice-chair. Mackey is an Associate Director for the Florida Home Builders Association (FHBA), representing her local chapter of the Tampa Bay Builders Association. She is a past Chair and Life Director of the FHBA’s Sales and Marketing Council and TBBA’s Sales and Marketing Council. Kimberly was the 2020 recipient of the John P. Hall Award for lifetime achievement in sales and marketing. She was the 2017 Associate of the Year for the Florida Home Builders Association and is a multi-time winner of the SMC Member of the Year award. She is a member of the National Association of REALTORS® and Professional Women in Building. Kimberly can be reached at [e-mail]