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From Corporate to Carpentry: Crafting Success (w/ Kiersten Hathcock, Founder - Mod Mom Furniture)
Manage episode 412989086 series 3451092
Ethan Lee에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ethan Lee 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Back in 2006, Kiersten Hathcock was just trying to figure things out.
She had left her job at A and E Television Networks a few years before and was bouncing around from town to town with her husband and their two kids.
As she was, Kiersten did the very last thing that anyone expected: she founded a children’s furniture company called Mod Mom Furniture. Then in 2024, after the brand received international recognition and acclaim from Shark Tank, Elle Décor, Better Homes and Gardens, and more, she made another unexpected move: she simply walked away.
Today, Kiersten is the Chief Marketing Officer at Moonshot. It’s a non-profit helping to spur economic development in rural Arizona. But to get there, Kiersten walked on some pretty uneven ground. She navigated a tumultuous appearance on Shark Tank, childhood trauma…even hearing the voices of dead children.
This week, I sat down with Kiersten to hear how she went from working in the television industry to building children’s furniture by hand in her garage. Why did she make such a drastic jump to an industry she had no experience with? How did she differentiate her products in such a saturated market? And how did she learn to trust her intuition, even when she had no indicators of success to latch onto?
Kiersten talks about:
- Identifying product/market fit
- Her experience pitching on Shark Tank
- Learning to trust her instincts over everything
- How to surround yourself with the right kind of people
- Hearing the voices of dead children while designing kid's furniture
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Visit andsosheleft.com for full episodes, transcripts, an application form to be on the show, a list of upcoming guests and more.
Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.
Music by © Correspondence and © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP).
Songs used in this episode include:
- Chris Zabriskie - "Air Hockey Saloon," "I Refuse to Accept That There's Nothing I Can Do About It," "Short Song 012823," "Short Song 022123."
- Correspondence - "Up + Up (reprisearise)."
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